The Science of Making You Faster.




It's official. We're pleased to announce the launch of The Sufferfest Sports Science Division, led by world-renowned coach and sports scientist, Neal Henderson. The new division will leverage Sir Neal's experience at the highest levels of endurance sports to bring cutting-edge sports science to Sufferlandrians of all fitness levels.


Neal is recognized as one of the most successful sports scientists in the world. He has been the evil genius behind our workouts and training plans for years and brought power-profile based training to the masses with 4DP. Now, with the creation of our Sports Science Division, Neal will continue to revolutionise the services, tools, workouts, and plans to make you stronger, faster, and tougher.


Neal, who assumes the role of Chief Science Officer, has an impressive resume. He founded APEX Coaching in 1999 and has coached athletes to over 50 World Championship titles, the men’s and women’s UCI Hour Records, several Grand Tour stage wins, and a large collection of Olympic and Paralympic medals. He currently coaches some of the fastest athletes in the world—including UCI Individual Time Trial World Champion, Rohan Dennis; Canyon-SRAM cyclist, Kasia Niewiadoma; Lotto-Soudal Pro Adam Hansen, and ITU U23 Triathlon World Champion, Taylor Knibb. He has received multiple Coach of the Year awards from USA Cycling and USA Triathlon, and was named the Doc Counsilman Science Award for use of sports science in coaching by the United States Olympic Committee in 2011.


Joining Neal at The Sufferfest Sports Science Division as Senior Physiologist is Boulder, Colorado-based coach Sir Mac Cassin. In addition to his years of experience coaching elite and amateur athletes, Mac has spent the last two years helping to integrate the sports science expertise of APEX Coaching into The Sufferfest app. Mac brings firsthand knowledge of what it takes to compete at the highest levels of the sport. In 2017 he was crowned the US Elite Points Race National Champion and has competed at Track World Cups, The Pan American Championships, and Road World Championships. He is currently racing with the 303 Project Pro Cycling team on the road, while his main focus on the track is the Team Pursuit.


Neal and Mac will utilize APEX Coaching & Consulting’s state-of-the-art sport science lab and new indoor cycling & strength studio in Boulder, Colorado to build on the success of 4DP and develop new, innovative training methods for The Sufferfest. Currently under development are features that focus on the optimization of pedaling cadence, as well as the official launch of SUF Coaching: a personal coaching service available exclusively to Sufferfest subscribers.


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